Is ASOS a Reseller? (Complete Information)

If you are in online shopping, you may have heard about ASOS. It is a British online store which sells various products such as clothes, shoes, and other accessories. I have seen that a lot of people prefer buying from ASOS, but a lot of them also have doubts about this store. The most recurrent question people ask is: “Is ASOS a Reseller?”

So, I am going to answer their question here:

ASOS is not a reseller as it is an online retailer store. It works with more than 200 well-known brands, and sells their products. In 2010, they launched ASOS marketplace which allows small businesses to sell their merchandise to the world. More than 900 small businesses are working there.

If you want to know how to become part of ASOS marketplace, then I’ve shared the process with you too!

I know you must want to know about ASOS’ selling method, and about their marketplace. So, I am going to discuss in detail in this article.

Is ASOS a Reseller?

Is ASOS a Reseller?

ASOS is basically a marketplace where you will find various brands or products. You can get new or vintage products from this store.

Let me explain the process of their buying and selling with you.

This website works just like eBay. There are various third party brands and boutiques that sell their products through this marketplace. So, this store is a public marketplace where designers are selling their own products through their private label. Or, there are vintage boutiques selling products to the customers.

To make it more clear, I am going to discuss the difference between a retailer and a reseller. This difference will help you to understand the selling process of ASOS.

Difference Between Retailer and Reseller

Resellers act like a middleman between the manufacturer and the customer. That man buys products mostly from retailers and wholesalers and resells them to the customers by keeping its profit. These resellers are mostly small business owners.

While retailers work a bit differently from resellers. Retailers are those who have a store or a great supply chain. They buy products directly from manufacturers or wholesalers and sell them to customers. They buy from those wholesalers who have a license to work legally in the market. They stock the products, sell them, and make a profit.

This is the basic definition of retailers and resellers.

Now, I am going to discuss ASOS as a retailer to understand its process in more detail.

ASOS as a Retailer: The Details

ASOS started its journey in 2000 in the UK. It was a fashion retail store that had factories, and storage houses in different countries around the globe. It provided different types of products of different brands to its customers.

By providing products of renowned brands to customers, they also create their products from factories. They also have in-house brands such as ASOS Luxe, ASOS Design, etc.

In 2004, they introduced their label for women’s clothing. Their in-house brands contain the products their factories are producing. So, there is no space for reselling in this scenario.

After it, in 2010, they launched their marketplace. This marketplace allows designers, brands, business owners, individuals, vintage collectors, and boutiques to share their products with the global market through this website.

That’s it! This is the process of getting products and selling them to the world.

Now, you must be curious to know about their marketplace. So, I am going to discuss it now.

AspectRetailerResellerASOS as a Retailer
RoleSells products directly  to customersActs as middleman between manufacturers and customersSells products through its online marketplace
Source of ProductsBuys products from manufacturers or wholesaleBuys products from retailers and wholesaleWorks with brands and designers to sell products
In-House BrandsMay have own branded productsResells products from other sourcesHas in-house brands such as ASOS Luxe, ASOS Design, etc.
Selling ProcessStocks and sells productsBuys and resells productsProvides a platform for brands, designers, and small businesses.
Commission/ProfitSets own pricing and profit marginSets own pricing and profit marginTakes a commission on each sale
Product QualityBuys directly from reliable sourcesMay vary depending on sourceEnsures quality of listed products

What is ASOS Marketplace?

Is ASOS a Reseller?

This marketplace allows designers, sellers, and small business owners to sell their products or vintage items to a global audience. There are almost 900 small businesses in this marketplace that are selling unique collections of products to their customers.

This marketplace started its journey in 2010 with 20 sellers. But, with time, they start growing and now have almost 900 sellers in their marketplace.

As you may know, ASOS is working in almost 200 countries so you can find local designers and brands on this marketplace without any difficulty. This online store is present in Asia, Europe, Africa, and the Middle East; so you can find products from all four globes in this store.

What type of products can you find in this store? Let’s have a look at the list.7

Products in ASOS Marketplace

I have already discussed that ASOS is a fashion retailer and has various brands and boutiques in its marketplace. Some are creating their own products, or some are selling vintage products to the audience. The types of these products are:

  • Workwear suits
  • Trousers
  • Tops
  • Dresses
  • Vests
  • Shirts
  • Skirts
  • Jeans
  • Swimwear suits
  • Coats
  • Jackets
  • Lingeries
  • Shorts
  • Nightwear
  • Shoes
  • Jewelry
  • Sunglasses
  • Hats
  • Belts
  • Scarves
  • Hair-accessories
  • Makeup products
  • Shampoos
  • Conditioners
  • Socks
  • Moisturizers
  • Body lotions
  • Hair treatment products
  • Tights
  • Hair styling products

In short, you can find fashion-related products of all types in this marketplace. As their sellers are from different areas and backgrounds of the world, you will find unique designs and collections on the store that will help you stand out from the rest.

Now, a lot of you may want to know how to be a part of ASOS Marketplace. How different sellers are becoming part of it, and selling their products to us. So, I am going to discuss the process now.

How to be a Part of ASOS Marketplace?

You can become a part of this marketplace to kickstart your business or grow it online. There are a few simple steps to follow:

Create Business Paypal Account

If you don’t have one, you should create a business paypal account first of all. For it, you should give information about your business to PayPal, and have to link your bank account with it.

When you have a PayPal account, you must go to the second step.

Apply for Boutique

You will find the button Apply for Boutique on the website. When you click on it, it will either ask you to sign up or sign in to your account.

If you don’t have an ASOS account, you have to sign up here. Otherwise, add your credentials to sign in.

Create an Account in the Marketplace

After applying, you will be asked to create an account on the ASOS marketplace to start selling your products.

List your Items

ASOS wants you to list at least 15 items to start your boutique. All the items should be physical and genuine.

That’s it! In this way, you will be able to start your boutique on this marketplace. Here, you should also know some of their guidelines and rules of starting your boutique.

Guidelines for Starting Your Boutique on ASOS Marketplace

There are some rules which are applicable on every seller of ASOS Marketplace:

  • ASOS will get 20 percent commission on each sale.
  • There is no fee for setting up your boutique.
  • You should be customer friendly and respond to them within 1 day.
  • Your products should be shipped within two days of placing order.
  • You should process refunds or exchanges within 2 working days.
  • Your products should be genuine, of high quality and owned by you.

These guidelines also told customers, like me, that this store’s products and customer services are highly reliable. These policies also told me that this marketplace is not a reseller but a retailer which has numerous products from different manufacturers and wholesalers.

Related: Is ASOS.COM Legit or Fake?


To conclude this whole conversation, I just want to say that ASOS is a reliable retailer which has quality products of various types. You will find all types of manufacturers and designs from around the globe in this one marketplace.

So, go now, and do shopping from this famous online store.

Pete Oliveri

I am Pete Oliveri, the creative force and driving visionary behind A New Jersey native, Pete is an accomplished American artist. You'll find expert reviews, guides, How-To Tips, and reviews about the top shoe-selling websites. Whether you're looking for info about shoes or reviews for top-selling shoe websites, my how-to guides and top website reviews will help you improve your shoe game.

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